Press Releases

New Jersey Mom Wins Trip to Puerto Rico for Placing 100 Millionth Call to 1-800-FREE411 New Free Directory Assistance Service Growing Rapidly and Saving Consumers Millions Every Month

November 30, 2006 – Menlo Park, Calif.

By placing the 100 millionth call to the free directory assistance 1-800-FREE411 service, Amanda Seth of Pemberton, New Jersey was awarded this week a trip to Puerto Rico, a tropical vacation destination rich in natural beauty and activities. Jingle Networks, provider of the 1-800-FREE411 service, celebrated this landmark achievement just over a year after launching this revolutionary new service.

Seth, a 23-year old mother of two young children, has received an all expenses paid trip for two to Puerto Rico, including airfare, five nights hotel accommodations at an all-inclusive resort, and other recreational activities, courtesy of Jingle Networks and supported by the Puerto Rico Tourism Company and Inter-Island Tours. Steeped in authentic Latin culture, Puerto Rico offers diverse activities including golf, scuba, nature, adventure, relaxation and an internationally-recognized culinary scene. Puerto Rico provides visitors from the U.S. mainland the benefits of being a domestic destination. No passport is needed, English is widely-spoken and the currency is the U.S. dollar, so it’s easy and convenient.

“I love 1-800-FREE411 – I’ve told all my friends and family about it because it’s just as useful as the paid 411 services but it’s free!” said an excited Seth, who hasn’t been on a vacation since her children were born. “I’ve saved a lot of money using the service, and some of the offers they tell me about are great, like a discount on a trip to Florida that I learned about. I am looking forward to getting away and assigning my mom to child care duty!”

Consumers nationwide have quickly embraced this free alternative to the rising costs of directory assistance (DA), which today average approximately $1.50 per call. In its first year of operation, 1-800-FREE411 has quickly established a loyal following, saving consumers nationwide more than $150 million to date. The service is currently processing more than 13 million calls per month from four million consumers and already accounts for nearly three percent of the U.S. DA market.

“It’s our pleasure to team with the Puerto Rico Tourism Company and Inter-Island Tours in rewarding Amanda for placing the 100 millionth call to our service,” said George Garrick, president and CEO of Jingle Networks. “We’ve found that consumers feel very strongly that they should not have to pay for directory assistance. Though we’ve been surprised by how quickly consumers have adopted the 1-800-FREE411 service, it confirms that the large carriers are not currently meeting their needs.”

1-800-FREE411 was created for consumers who were frustrated with the steadily increasing costs of traditional 411 services which have gradually risen in cost over the years, with some customers seeing as much as a 238 percent price increase during the past 12 months. Major carriers including Verizon (New Jersey), Cingular and Bell South have raised their prices for directory assistance over the past two months by $0.50, $0.29 and $0.16, respectively, with the average cost of traditional 411 services currently reaching approximately $1.50 per call.

1-800-FREE411 provides the same quality of service as paid DA offerings but for free, while engaging callers with brief marketing offers while their requested listing is retrieved. Companies who have advertised on the service include 1-800-Mattress, 1-800 CONTACTS, Discount Tire, ID Media, Ingenio, OMD, Roto Rooter, The South Beach Diet, Vonage and Zagat Survey. Callers to the service during the week of September 18th had the opportunity to hear recorded messages from the celebrities of several high profile CBS shows, including “Survivor,” “The Amazing Race,” “The Class,” “Smith,” “Jericho,” and “Ghost Whisperer.”


About The Puerto Rico Tourism Company
The Puerto Rico Tourism Company (PRTC), founded in 1970, is a public corporation responsible for stimulating, promoting and regulating the development of the tourism industry. It markets Puerto Rico as a tourism destination through advertising, public relations and promotional activities; promotes tourism among local residents; provides visitor orientation and technical assistance to investors; evaluates tourism facilities and establishes standards of quality; and regulates and oversees gaming operations. PRTC has offices and representatives in the U.S. mainland, Canada, Europe and Latin America. For more information about Puerto Rico, please visit www.GoToPuertoRico.com.

About Inter-Island Tours
Inter-Island Tours has created more than 100,000 dream Caribbean and Latin American vacations. Now in its 33rd year, the company is based in Moonachie, New Jersey.

About Jingle Networks & 1-800-FREE411Jingle Networks, operator of the nation’s leading ad-supported directory assistance service 1-800-FREE411, has significantly changed the directory assistance market by giving consumers an anytime, anywhere source of free information on the phone. 1-800-FREE411 is for anyone who owns a phone and needs information but is dissatisfied with the high cost of directory assistance. Jingle Networks has changed the industry by creating an exciting new media channel through 1-800-FREE411. With nearly 130 million annual calls, 1-800-FREE411 offers advertisers highly targeted and timely promotional opportunities to reach a large but targeted customer base who are ready-to-buy, garnering a response rate twice that of other direct response media. For more information, visit: www.free411.com.

For Media Inquiries
Deann Mayeda
415-591-8404
dmayeda@shiftcomm.com